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Small Shops Need Love, Too! How Lean Fundraising Teams Can Build a Major Giving Pipeline

ResearchPRO’s Black Gives Back Conversation with Mark Cardwell

August 18, 2022

ResearchPRO CEO, Regina Alhassan speaks with Mark Cardwell who is the principal consultant for Cardwell Communications, a full-service marketing consultancy, and the founder of the Ohio Marketing Association.

He currently serves as a vice-chair board member of the Ohio Association of Nonprofit Organizations and serves as a member of its council of consultants. Mark is also a member of the Americans for the Arts, AEP 6 Equity Task Force, and has participated as an AFTA Expert Consultant. Mark is currently on faculty with the Americans for the Arts project, ARTS U where he continues to facilitate its nonprofit marketing course offered to AFTA members nationwide.

Mark has 30 + years of experience in non-profit arts marketing, operational leadership, executive level management, media sales, and communications. He has a long history of board-level community service and has been recognized for his work with local and national awards.

Mark is also an artist and holds a Bachelor of Fine Arts from the Columbus College of Art and Design.

2:00 A Beloved Community
5:00 The People in Your Neighborhood
10:00 Anonymous Donors
13:00 We Might Have Church
15:00 Communication, Cultural Cues, and Exploitation
20:00 Leaders Who Empower vs. Leaders Who Pacify
25:00 Know Your History
30:00 Redlining and Gentrification
35:00 Who Gets What? How much? When?
40:00 Metrics Don't Make Art
45:00 Investing In Blackness
50:00 What's My Cut?
55:00 Still Stackin' Cotton

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