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Small Shops Need Love, Too! How Lean Fundraising Teams Can Build a Major Giving Pipeline

Prospect development

 A Fundraising Science

Prospect development is the process of identifying and researching potential donors and cultivating relationships with them in order to secure donations for a non-profit organization or cause. It involves using data, analytics, and other tools to analyze donor behavior and develop strategies for engaging potential donors.
Prospect development professionals use research and analysis tactics to identify individuals, companies, and foundations who have the capacity and inclination to make charitable gift donations. They also build systems and strategies to optimize donor relations.

Learn the basics with

Professor Prospect

ResearchPRO’s CEO Regina Alhassan (a.k.a. Professor Prospect) shares insights on how to start your development journey! 

Unsolicited donations as wealth indicators

Don’t let those unsolicited gifts go unnoticed! Those donations are key wealth indicators and predictors of future giving behavior for...

Meaningful Portfolio Review for Professional Fundraisers

ResearchPRO offers tips for frontline fundraisers to make the most of their portfolio review. How often do you conduct portfolio...

How to Find Corporate Partners for Grants and Sponsorships

ResearchPRO’s CEO Regina Alhassan aka Money aka Professor Prospect shares insights on where nonprofit leaders who are engaged in annual...

The Data You Need Pt 1

ResearchPRO’s CEO Regina Alhassan aka Money aka Professor Prospect advises nonprofit leaders about types of donor data they should manage...

How many prospects to secure a gift?

ResearchPRO’s Regina Alhassan aka Money aka Professor Prospect shares common ratios to help determine how many donor prospects you need...
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