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4 Reports to Fire Up Your Prospect Pool

Giving Summer Learning Series

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About the ResearchPRO Giving Summer 2023 Learning series:

Donors and charitable support are vital to every nonprofit’s sustainability. And, declining giving trends and uncertain economic shifts make this the time to focus on building broad, grassroots support for your organization. Now is the time to lean into prospect development; strategically identifying, cultivating, and soliciting support for your mission.

In ResearchPRO’s Giving Summer 2023 Learning Series, prospect development legend Regina Alhassan answers the questions fundraisers ask most about data, research and prospecting. Small shop, large shop or somewhere in between, the classes offer practical take-aways to boost your donor engagement.

And because Regina’s all about the tactics, you’ll also walk away from each class with a handful of strategies you can use immediately to cultivate prospects, maximize your donor data, and increase contributed revenue. Whether you are a fundraising professional, nonprofit leader, or an individual looking to make a difference, these webinars will equip you with practical knowledge and actionable tips to elevate your fundraising game.

Register for one class or as many as you like. No prior technical knowledge is required. These engaging, no-nonsense webinars allow you to get the knowledge and practical insights to leverage data effectively, enhance your fundraising intelligence, and ultimately increase giving. Don’t miss this opportunity to get inside tips from “Professor Prospect” and elevate your fundraising efforts to new heights!

About Regina:

CEO of ResearchPRO, Regina Alhassan enjoys helping non-profit leaders reach their highest goals. With total dollars identified in the billions, her work as a prospect development legend continues to fuel multi-million-dollar charitable giving campaigns across the United States.

With a history of industry leadership spanning two decades, Regina is a current Faculty member for Apra Fundamentals; an award-winning artist; writer; philanthropist; and TEDx Speaker.

Webinars:

Prospects From Scratch 

September 7

1:30pm EST

Hey – we all start somewhere! No shame in that. In today’s rapidly evolving digital landscape, organizations need to harness the power of data to make informed decisions and maximize their fundraising efforts. And, there’s no time like the present to begin to build your base of support. But, where do you start? How do you use data to boost giving? How do you find donors in the first place? 

In this 75-minute webinar, “Professor Prospect” Regina Alhassan will share key data points that drive donor strategy and increase contributed revenue. Find out what information goes in a database/CRM, how to capture important data, and what to do with it to cultivate support for  your organization. Discover how to find existing prospects and find brand new supporters. Take control of your fundraising efforts like never before.

 

Key topics to be covered:

Understanding the power of data-driven fundraising: Explore how data can revolutionize your fundraising efforts, enabling you to make smarter decisions, engage donors effectively, and drive increased giving.

Collecting and analyzing donor data: Discover best practices for collecting, managing, and analyzing donor data to gain deeper insights into their preferences, behaviors, and giving patterns. Learn how to leverage this information to personalize your fundraising strategies and tailor your communications.

Utilizing technology and tools: Explore the latest technological advancements and fundraising tools that can help you streamline data collection, automate processes, and measure the success of your campaigns. Discover how to leverage predictive analytics, donor management systems, and other tools to optimize your fundraising efforts.

 

This session is for you if:

  • You are building (or re-building!) your donor base
  • You know fundraising is the way to go but you’re on a shoestring budget
  • You want to pull back the curtain on fundraising and prospect development
  • You want to jump start your fundraising journey without frills or gimmicks
  • Asking for money is your least favorite activity so you want to make your asks count
  • You know there are lots of options, but aren’t sure which ones are right for your organization

September 7

Prospects From Scratch

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Small Shops Need Love Too!

September 14

1:30pm EST

Large, major gifts are not just for higher-ed and healthcare. Even small shops can prospect like the big dogs. But, what are the keys to finding that diamond in the rough — the donor lurking on your list, ready and waiting for major gift cultivation. Who are they? How much could they give? How much should you ask for? And, what if your database is a data-beast?

In this 75-minute webinar, “Professor Prospect” Regina Alhassan will guide you through the process of unlocking the potential of your data to gain valuable insights and enhance your fundraising campaigns. Fundraisers will assess their current prospect development practices and receive practical tips to improve donor identification and moves management. Gain a comprehensive understanding of how data can be leveraged to boost your fundraising intelligence, deepen donor relationships, and drive increased giving.

 

Key topics to be covered:

Creating data-driven fundraising campaigns: Learn how to develop data-driven fundraising campaigns that resonate with your audience, drive donor engagement, and increase giving. Gain insights into segmentation, targeting, and personalization techniques that can maximize your campaign’s effectiveness.

Utilizing data to segment and personalize communications: Explore how data segmentation can help you tailor your messaging and engage donors on a more personalized level.

Leveraging technology and automation: Discover cutting-edge tools and platforms that streamline data management and automate key fundraising processes for greater efficiency and productivity.

Collecting and analyzing donor data: Discover best practices for collecting, managing, and analyzing donor data to gain deeper insights into their preferences, behaviors, and giving patterns. Learn how to leverage this information to personalize your fundraising strategies and tailor your communications.

 

This session is for you if:

  • You have a hunch there are major donors on your list but aren’t sure how to find them
  • You’re preparing for your largest campaign yet
  • You’re launching a new leadership giving campaign
  • You’ve built great momentum with grants and are ready to expand into individual giving
  • Fundraising is just one of the many hats  you wear
  • You’re looking for concise, solid solutions for new and increased gifts
  • You have a CRM or a list of supporters and their contributions

September 14

Seize the Data!

September 28

1:30pm EST

Major donors are so important for fundraising success. And in the digital age, data is the key to unlocking the potential of your donor base and maximizing your fundraising intelligence. Join our exclusive webinar, “Seize the Data: Maximize Your Fundraising Intelligence to Increase Giving,” where we will dive deep into the world of data-driven fundraising strategies. 

During this 75-minute webinar, “Professor Prospect” Regina Alhassan will guide you through the process of harnessing the power of data to enhance your fundraising strategies and increase giving. Delve into the latest trends, techniques, and tools that will enable you to make data-driven decisions, optimize donor engagement, and ultimately achieve your fundraising goals. Don’t miss out on this opportunity to seize the power of data and unlock your organization’s fundraising potential.

 

Key topics to be covered:

Understanding the importance of data-driven fundraising: Discover why leveraging data is crucial for nonprofits in today’s competitive fundraising landscape.

Collecting and analyzing donor data: Learn effective methods for capturing and organizing valuable donor information to gain actionable insights.

Maximizing donor retention and lifetime value: Understand how data-driven strategies can improve donor retention rates and increase the long-term value of your supporter base.

Measuring and optimizing performance: Understand the importance of tracking and measuring key performance indicators (KPIs) to evaluate the success of your fundraising initiatives. Discover how to leverage data analytics to identify areas for improvement, optimize your strategies, and achieve better fundraising outcomes.

 

This session is for you if:

  • You’re new to your organization and want to quickly get up to speed on your donors and their capacity
  • You have a decent or strong database but you need to make sense of your existing data
  • You’re considering a new database 
  • You’re stuck with the database you inherited and need it to work for you
  • You know there are lots of tools, but aren’t sure which ones are right for your organization
  • You know you need donors and data, but aren’t sure how to bring it all together – without spending a ton of money

September 28